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Thursday, November 10, 2011

(M)AD World

In the crazy world of advertising, everything and everyone is for sale. Every living being, every inch of space is looked upon as an opportunity to make money or take advantage of. The brilliance of advertising is that despite being absolute opposite to everything an artist or art would stand for, advertising has somehow managed to come under the "Creative kaam" category.

An advertise of any kind is not a work of art. Art comes from the heart, it has something to say.. something that the artist feels inside him. Could be right, could be wrong but it has be an honest expression. If u find an entertaining way to sell toothpaste, ur not an artist. Ur someone capable of being an artist who is using his potential to sell toothpaste

"The greatest damage done by advertising is precisely that it incessantly demonstrates the prostitution of men and women who lend their intellects, their voices, their artistic skills to purposes in which they themselves do not believe " [wiki]

My boss says "If it doesn't sell, its not creative". Even a half witted moron could find the flaws in that argument but the reason i bring it up is because that is essentially the philosophy of the advertising industry. Anything that helps sell them stuff is good otherwise wats the point ? It could be brilliant new idea that could change the way we perceive things but wat good is it if u cant use it to sell a soap.. or a car .. shampoo.. something.. anything !!

Imagine 3 kids. One is bright and one is rich. Rich kid wants the bright kid to do his homework and he is willing to pay. The third kid realizes this and talks to the bright kid
"hey see that rich kid. He's a friend of mine. You do me and my friends homework and i'll pay you 5 bucks"
Then goes to the rich kid and says
"hey see that bright kid. He's a friend of mine. You pay me 10 bucks and i'll convince him to do ur homework"

Needless to say, that kid is the advertising industry. In this world, there are people with talent and there are people with resources. Then there are the talentless dumbfucks. And now i work for them. This should be fun

*** UPDATE ***

I've now quit the hell hole after 3 months of torture. Never again, i swear.